It all began with a prune

We think that prune juice is just one of life’s essentials. And it just so happens to be rich in antioxidants and all-natural, and when we added our multivitamin mix, it took it up a level. So with our prune juice as a starting point, we wondered – could we make other juices that were low in natural sugars, high in multivitamins, and equally delicious?

Our range of three Benefit Juices was born in 2015: cleanse, enrich, and vitality. Flavour-forward, nutrient-dense fruit and vegetables, blended with multivitamins to give you a glass of goodness to start your day. Punchy flavour, hero veg, delicious fruit, and added vitamins – a winning combination.

Since then, our community and product range has grown. We are proud of the progress we have made in the juice sector, and excited for the next chapter.

Meet our partners

The Benefit team, backed by enthusiastic support from our retail partners, have poured all our experience, expertise, and nutritional know-how into crafting delicious juices that support health and overall wellness.

INDEPENDENT NUTRITIONAL ADVISOR

Jo Meadows

As a respected nutritionist, Jo serves as our nutritional advisor, bringing her expertise, knowledge and independent perspective to The Benefit Brand. She challenges, influences and inspires our product development, ensuring we're always transparent about our ingredients, nutritional benefits and health claims.

Whether you hear from Jo in our resources, product descriptions or social media, you can trust her honest, evidence-based advice and practical approach to everyday nutrition. She speaks as a nutrition expert, not a paid influencer. We wouldn't have it any other way.

VISIT JO’S WEBSITE