We think that prune juice is just one of life’s essentials. And it just so happens to be rich in antioxidants and all-natural, and when we added our multivitamin mix, it took it up a level. So with our prune juice as a starting point, we wondered – could we make other juices that were low in natural sugars, high in multivitamins, and equally delicious?
The Benefit team, backed by enthusiastic support from our retail partners, decided to pour all our experience, expertise, and nutritional know-how into crafting delicious juices that support women’s health in three essential areas: menopause, pregnancy, and overall wellness.
We shared our plan with some fantastic partners, including Bounty, CoppaFeel, and The GenM Collective, who have joined us on this journey. Together, we’re dedicated to empowering women with simple, natural nutrition and providing clear, honest, expert information to help everyone take care of themselves.
INDEPENDENT NUTRITIONAL ADVISOR
Jo Meadows
As a respected specialist in women’s health, Jo serves as our nutritional advisor and the voice for the women our juices support. She challenges, influences, and inspires our development process, ensuring transparency about how our products can (and can’t) support women’s health. Whenever you hear from Jo in our resources, product descriptions, or social media, you can trust her honest, independent views on our products, ingredients, and health claims. She speaks as a renowned nutritionist – not a paid influencer. We wouldn’t have it any other way.
GenM Collective
Having identified just how poorly brands and retailers serve the needs of women in menopause, the GenM Collective made it their mission to give women a better and clearer choice. This resulted in MTick, the world’s first universally recognised symbol to signal menopause-friendly products (something that we’re very proud to have earned for Benefit Menopsupport).
CoppaFeel!
CoppaFeel! is the UK’s only youth focused breast cancer awareness charity, on a mission to get every 18-24 year old checking their chest. They educate people on the signs of breast cancer and encourage them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves. They do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. We're delighted to be partnering with them and help spread their chest-checking message.
bounty
From pregnancy to pre-school, Bounty supports families on the journey through each stage of early parenthood, providing practical advice, information, and encouragement. As a trustworthy source of honest and independent product recommendations for pregnant women, we’re proud that Bounty agreed to partner with us on Benefit Pregnancy.